Nestle increases its profits by promoting artificial infant feeding in violation of the WHO's marketing code. Breastfeeding is the best start in life for any child, and where there is poverty or unsafe water, it is a life saver. Every 30 seconds a baby dies because it was not breastfed. FACT Stop bottle baby deaths The World Health Organisation (WHO) estimates that 1.5 million infants die around the world every year because they are not breastfed. Where water is unsafe a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea than a breastfed child FACT